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I see two routes to success in this enterprise: 1) Deal with artists with nicely- established followings that you are comfy you can sell or 2) Tackle less properly-identified artists on a consignment basis, meaning you do not truly buy the painting from the artist until the day you promote it. This could be a finicky enterprise-folks’s tastes can change and a gallery that is profitable one 12 months can find itself struggling sufficient.
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